• Andre Campbell, partnerships lead, Mercedes-Benz
• Fatima Diez, head of marketing, MunchFit
• Shanice Mears, co-founder & talent chief, The Elephant Room
• Jade Nodinot, former creative associate, BlackBook London
• Emma Luxton, former senior account executive, Avantgarde London
• Arjoon Bose, marketing head- culture & brand experience (Europe-Australasia),General Mills (mentor)

The ‘Not Just’ campaign will showcase and attract UK SME leaders from ethnic minorities hit the hardest by the pandemic, as not just a business leader but an important asset to their community. We will create a competition for UK SME leaders from ethnic minorities to partner with top influencers and brands to showcase and grow their business. We will sustain impact through a platform of resources which will power wider collaboration and growth for this important part of the UK economy in partnership with leaders organizations.